How To Design A Down Parka

A new jacket from Sitka Studio is a masterclass in combining cutting edge technology with timeless style. And it’s probably less than half the price you think it’s going to be.

Combining a large volume of ultra high fill-power goose down with a windproof membrane, and two new technologies, this new jacket would be a standout if it was made by any brand. But it’s not made by just any brand, it’s the first-ever independent design from Sitka Studio, an offshoot of the high-tech hunting apparel maker designed to showcase that company’s capabilities to the rest of the world. And man, it makes some legacy players in the insulated outerwear space look silly.

Today’s a national holiday, and I’m trying to catch up after a slow week last week. Slow for me, not news around the outdoors obviously. I took a few days off to go visit the in-laws and play with our nieces, ahead of what’s going to be a really momentous period for public lands, and some of the bedrock legislation that supports the North American Model for Wildlife Conservation. I’ll be covering all that and more every day over the coming weeks. But in the meantime, I wanted to tell you about this jacket, becau…