Baja Designs Finally Releases Light Performance Data…It’s Not Great

Vol. 18

Nothing gets a journalist worked up like a lie. Those lies can be outright (“I am not a crook!”), but they can also come through omission, or obfuscation. 

For the first time ever, mega-popular lighting brand Baja Designs has released actual performance numbers for some of its products. Again for the first time ever, this allows us to compare the performance of its lights to rivals. 

The industry standard performance metric for driving lights is the distance at which they can project 1 lux of illumination. This comes from Australia, where driving lights are widely understood to be an important safety feature for people driving through remote areas at night. Both the Australian government, and its state governments impose various regulations on how those lights can be designed and used. And that country also enforces strict truth in advertising laws. 

Is BD providing consumers with that …